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“Good is Sexy”

“Good is getting really sexy,” says Ben Goldhirsh, the 26-year-old heir to his father Bernie Goldhirsh’s magazine publishing fortune.

Goldhirsh early this year launched Good Magazine, a publication that uses its $20 subscription fee to support causes that the reader chooses from, such as UNICEF, Creative Commons, and many others. In its first two weeks alone, Good garnered about 6,500 subscriptions.

Click on the image to view the website

Click on the image to view the website

According to an article by Canada-based THE GLOBE AND MAIL:

“Goldhirsh says that for too long, good has been mired in a soft, sacrifice-based mentality, where ‘do-gooder’ is a pejorative. ‘That’s a problem for us. We see people doing good as the most impressive, sexy, interesting people around,’ he says, adding that those who meld idealism with pragmatism will get the most glowing coverage in his mag.”

Of the “phenomenon” of doing good, executive coach and author Julia Moulden says:

“… I feel there’s an unfinished revolution welling up inside of us. Our ideals had been covered over by our busy lives–careers and raising families. Now that we’ve got more time and are at midlife, many of us believe our greatest contribution is ahead of us and we want to make the second half of our lives about doing good in our communities and the world.”

The recent tragedy that has befallen the Philippines saw people and institutions from all parts of the world rushing to help the calamity-striken country. Regardless of their social standing, citizens from all parts of the country have been mobilizing on the ground and online, proving that philanthropy and charity aren’t just for the old and affluent.

Good is hip, good is sexy, and it’s certainly life-saving.


  1. September 29, 2009 at 5:45 pm

    Oh WOW! I like this concept for a web magazine!

  2. September 30, 2009 at 12:10 am

    I shared this site with you guys way before …

  3. Sukha
    September 30, 2009 at 3:52 pm

    Indeed, you need not to be affluent to be compassionate…

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