Market to women (because an appeal to women will reach men, too).
~ Tom Peters
At a seminar I taught called “Marketing Brand YOU”, I told participants that getting ready for a job interview was pretty much the same as marketing and selling oneself. You are the product; the job interview is the sales pitch; and everything that comes in between that–your CV (curriculum vitae or resumé), the way you dress, the way you walk, how you conduct yourself even before and after the interview–is all part of your marketing and PR strategy. Everything works in concert to land you that job.
But don’t take it from me; I’m just an expert at communicating. 🙂 Take it from these guys at Monster.com, who have made it their business to match jobseekers and employers. Thanks to this wonderful website (which is one of my personal favorites) called Slideshare.com, we now have access to a Monster presentation aptly titled: “Awesome Words to Use on Your CV.”
No, seriously!! As someone who has made a living out of words, I know that your words will make or break you. Check out this presentation for some cool words you can use to pimp your paper. 🙂
Then you can thank us later 🙂
“Guess what? Pepsi’s going to stop making ads!” My husband exclaimed as he entered the room to wake me up for the morning rush.
Since my mind was still in typhoon-relief-operations mode, my answer was: “Why? So they can donate all that money to flood victims?”
I thought I was still half-asleep and dreaming and I thought he was being sarcastic–until I checked out THIS ARTICLE:
But I like Pepsi ads!
I might not like their drink–except for Pepsi Boom (Europe’s version of Pepsi Max), which I had encountered and enjoyed very much in Italy–but I like their ads.
To me, the Pepsi branding = cool, hip, and funky; Coke = family, friends, feel-good old-fashioned values.
In the article which you have yet to read, PepsiCo CEO Indra K. Nooyi was quoted as saying: “You can’t taste an ad, anyway… People are going to make up their own minds regardless of whether we spend millions trying to inform them that Taylor Swift drinks Pepsi. I mean, seriously, does it really matter if Taylor Swift drinks Pepsi? She’s just a human being like everybody else.”
This is a brave, bold move that Pepsi is making–an assertion that its brand will remain strong and in demand in spite of zero advertising. This could also signal a new direction in brand communications and corporate imaging–one that might leave more money for corporate do-gooding.