Faceboook, Twitter, and Multiply are just the many applications over the internet which allows people to interact directly with other people of the same interests. Today, many businesses and organization has seen its value towards effective promotions. These three tips from Harvard Business Publishing shows us how to make the most out of this technology.
A recent study by social media expert Brian Solis shows that women rule the social media universe.
Here are some stats:
(More info is available in THIS POST)
In his other post called “Revealing the People Defining Social Networks”, Solis asserts that: “As marketers, it’s your responsibility to peel back the layers of each network to observe and eventually interact with the very people you wish to reach. Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.”
So what does it mean that many of the world’s top social networks are dominated by women?
These numbers seem to reflect the real-world tendency of women to create connections, nurture networks, build relationships, and define cultures. In the real world, it’s our mothers who shape our households; it’s mostly women who hold key positions in human resources; and it’s women who define lifestyle choices and shopping habits.
The September 21, 2009 issue of Newsweek, entitled “The Female Factor: How the untapped spending power of women could save the world from recession”, says just that. Women don’t only rule the social media universe; they seem to be ruling the real world, too.
One article in this issue says this:
“It’s seismic stuff, and the impact of the shift—one that few leaders, either in the political world or in business, have fully grasped—will be broad and deep. An August report by Goldman Sachs entitled ‘The Power of the Purse’ proclaims women the economic engine of the future, noting that future spending by women, which tends to focus more on health, education, and children’s well-being, ‘should support the development of human capital’ to a greater extent than spending by men, thus ‘fueling economic growth in the years ahead.’ At the same time, the report notes, economic growth continues to bolster gender equality, a virtuous circle that has already had massive impacts on the status of women around the world.”
This is, indeed, good news for women everywhere. But for some of us, it’s something we’ve known all along. *Wink* 😛
Did You Know 4.0 Some interesting facts and figures about how fast the media landscape is changing and how the convergence of tech and life is shaping the world – seemingly in hyperspeed.
(This video is an update of the Shift Happens video; part of the popular Did You Know series of vids)
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